Design Thinking North Star ojas.design Approach to Work
At ojas.design, Design Thinking not just as a process, but as a mindset.
The North Star guides how we approach every challenge and opportunity.
By embedding Design Thinking at the core of our approach, we ensure that ojas.design is not just delivering services, we’re enabling transformation that’s purpose-led, participatory, and practical.
At Ojas.Design, we believe in creating impactful and innovative solutions that empower businesses to thrive in a rapidly evolving digital landscape. Our approach is rooted in a deep understanding of technology, design thinking, and business strategy. We don't just create products; we craft experiences that resonate with users and drive business success.
This commitment shapes our approach to work.
Our Approach
1
Human Centred Purpose
Our North Star is grounded in empathy, a deep understanding of the people we serve: their needs, behaviours, and contexts. Whether enabling a startup to scale or guiding an enterprise through digital transformation, we begin by asking: who are we designing for, and what truly matters to them? Every ojas.design engagement begins with immersive discovery, active listening, and co-creation, building alignment through shared understanding.
2
Collaborative Experimentation
We believe the most effective solutions emerge through open dialogue, rapid prototyping, and continuous iteration. Embracing the Design Thinking ethos of “fail fast, learn faster,” our process is dynamic, inclusive, and built for adaptability. We test early, learn quickly, and refine collaboratively — empowering cross-functional teams to shape solutions from concept to execution.
3
Strategic Imagination
Our work is not limited to solving today’s problems; it’s about imagining tomorrow’s possibilities. We use design to shape future-forward strategies that are bold, actionable, and resilient. Our roadmaps are crafted through vision-led thinking, rooted in context, and designed for long-term impact and scalability.
4
Impact Through Design
At ojas.design, success is measured by meaningful outcomes, not just deliverables. We focus on driving tangible improvements in user experience, business performance, and market relevance. We align purpose with performance, and creativity with execution, always with a bias toward implementation and measurable value.
5
Partnership Through Collaboration
True collaboration is about co-ownership, a shared commitment to challenges, learning, and outcomes. We foster spaces where clients, stakeholders, and partners contribute openly and equally. At ojas.design, we work with you, not just for you, building trust, momentum, and shared success at every stage.
6
Systems Thinking
We approach every challenge within its broader ecosystem, recognising the interdependencies between people, processes, platforms, and policies. This ensures our solutions are not just user-centred, but system-aware and sustainable. We consider the ripple effects of every decision, ensuring design choices harmonise with organisational, societal, and environmental dynamics.
7
Data-Informed Creativity
While creativity fuels innovation, data gives it direction. We combine qualitative insights with quantitative evidence to drive clarity, confidence, and performance.
From research to refinement, we leverage data to validate decisions and continuously improve outcomes.
8
Design as a Catalyst for Change
Design is not just a discipline; it’s a driver of transformation. We use design as a catalyst to challenge assumptions, unlock potential, and support cultural and organisational change. We don’t just deliver solutions, we help embed design-led thinking and change-readiness into the fabric of your organisation.
ojas.design Service Offering
Design Thinking Capability Building
Embedding creative problem-solving and human-centred mindsets across teams
We help organisations build practical, lasting design thinking capability that strengthens innovation, collaboration, and problem-solving. Through hands-on learning, coaching, and applied project work, teams gain the skills and confidence to approach challenges creatively and deliver meaningful outcomes.
What we deliver:
• Foundations of design thinking training for teams and leaders
• Applied innovation labs using real organisational challenges
• Coaching and mentoring for internal design champions
• Custom toolkits, frameworks, and ways of working for long-term adoption
Applying design thinking to improve services, systems, and outcomes across government
Public Sector Performance by Design
We help government bodies and national services improve performance by rethinking how policies, services, and internal operations are designed and delivered. Using design thinking and systems insight, we enable teams to uncover root causes, simplify processes, and create citizen experiences that are efficient, inclusive, and trusted.
What we deliver:
• Redesign government agencies and public-facing services
• Design-led behaviourally informed process improvement.
• Citizen journey mapping for policy and operational services
• Cross-department collaboration to improve outcomes
• Design-led problem-solving capability building across government and civil services.
Digital Trust and Responsible AI
Ethical, transparent, and secure adoption of AI and emerging technologies
We help organisations adopt AI responsibly through strong governance, clear principles, and trust-centred design. Our work ensures technology is implemented safely, inclusively, and with confidence.
What we deliver:
• AI governance frameworks and operating models
• Digital trust and maturity assessments
• Responsible AI design and compliance guidance
• Ethics, risk, and assurance support for leadership
Crafting seamless, human-centred digital and service experiences
Experience and Service Design
We design intuitive experiences across digital and physical interactions. Our work includes customer and employee journeys, service blueprints, and early UX concepts that create clarity and value.
What we deliver:
• Customer and employee experience design
• Journey mapping and service blueprinting
• UX concepting for early-stage or scaling products
• Experience audits and improvement pathways
Strategy by Design
Future-ready strategy shaped through design thinking and systems insight
We help organisations define clear, human-centred strategies for growth, transformation, and innovation. Our work blends strategic foresight with design thinking to create direction that is actionable, evidence-led, and grounded in organisational purpose.
What we deliver:
• Strategy development and vision setting
• Business model and value proposition design
• Transformation planning and prioritisation
• Technology and innovation adoption roadmaps
From idea to validated concept and new venture creation
Innovation and Venture Design
We support teams in turning ideas into tested concepts, prototypes, and new ventures. Our approach combines user insight, experimentation, and iterative design to accelerate innovation.
What we deliver:
• Innovation sprints and prototyping
• Product and service design
• Venture design for entrepreneurs and intrapreneurs
• MVP definition and early go-to-market foundations
Change and Transformation Design
Making change sustainable, people-led, and strategically aligned
We bring together design thinking and change leadership to deliver transformation programmes that resonate with people and deliver organisational outcomes. This means capability building, engagement, and clear pathways for adopting new ways of working.
What we deliver:
• Change strategy, readiness, and engagement
• Operating model and capability design
• Transformation programmes using human-centred methods
• Leadership enablement and future skills development
Building scalable digital foundations and emerging tech capabilities
Technology and Digital Advantage
We help organisations identify, design, and scale the technology capabilities needed for advantage. From AI and automation to platform strategy, we shape resilient digital ecosystems.
What we deliver:
• Technology roadmaps and enterprise architecture
• AI, automation, and data capability development
• Platform strategy and digital ecosystem design
• Technical due diligence for founders and investors